When Sales and Marketing Collide

June 29, 2011

This post is a slight departure from my norm.  Instead of being written by me, this post is written by a guest contributor who I have worked very closely with in the past and is an incredible salesman.  Our goal is to look at marketing from a salesman’s perspective and how these two different corporate groups […]

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Stop Throwing Spaghetti at the Wall: Strategies for Approaching Brands With Sponsorship Opportunities – PART 2

June 20, 2011

 This is Part Two of a two-part post. Last week I issued the first half of this post where I spoke to how best to position your property with a potential sponsor and how to identify your prospective sponsor targets.  This second part addresses the actual sponsorship presentation and ways to make your presentation and initial introduction to the […]

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Stop Throwing Spaghetti at the Wall: Strategies for Approaching Brands With Sponsorship Opportunities

June 16, 2011

This is Part One of a two-part post. The phone rings.  You look at the number and don’t recognize it.  You are desperately trying to finish a presentation your boss wants by tomorrow.  You decide to let the call go to voicemail.  At 5:35 p.m., you finally find time to listen to all 12 messages, […]

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Using Social Media to Put Bodies in Seats: How the Cleveland Indians Are Creating Buzz

June 3, 2011

If you are a sports fan or just know one, you know a fan’s passion for his or her team and favorite sport runs deep.  Trust me, I am a sports widow whose husband lives for his teams.   The growth of social media has given these rabid fans – as well as casual ones – […]

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“Would You Like to Try One?”

May 12, 2011

Keys to Developing a Successful Sampling Campaign Sampling is an important tactic within marketing and there are a variety of sampling types and vehicles you can use to distribute your product to a target audience.  Additionally, there are many times within a product’s lifecycle that you may want to sample, including a new product launch, […]

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