This is Part Two of a two-part post.
Last week I issued the first half of this post where I spoke to how best to position your property with a potential sponsor and how to identify your prospective sponsor targets. This second part addresses the actual sponsorship presentation and ways to make your presentation and initial introduction to the potential sponsor more productive. If you haven’t read Part 1 or would like a refresher click here.
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Making Lemonade Out of Lemons” Turning a Potential PR Disaster into a Great Consumer Promotion
In my previous post (click here to read Part I) I talked about the perils of a celebrity endorsement, using Gilbert Gottfried as the voice of the Aflac duck as a jumping off point. In this post I am going to look at how Aflac found a way to create a terrific consumer promotion in the aftermath of the PR problems Mr. Gottfried created by his horrendous comments following the Japan earthquake and tsunami.
How to make the right choices and prepare for disaster with celebrity endorsements
I have to admit that this article from the NY Times gave me so much to talk about that at first I didn’t really know where to start. So, I am going to write two posts that cover two distinct topics. This first post will cover the often-talked-about pros and cons of a celebrity endorsement and doing your best to protect your brand.
