Consumer Promotion

Using Social Media to Put Bodies in Seats: How the Cleveland Indians Are Creating Buzz

June 3, 2011

If you are a sports fan or just know one, you know a fan’s passion for his or her team and favorite sport runs deep.  Trust me, I am a sports widow whose husband lives for his teams.   The growth of social media has given these rabid fans – as well as casual ones – […]

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“Would You Like to Try One?”

May 12, 2011

Keys to Developing a Successful Sampling Campaign Sampling is an important tactic within marketing and there are a variety of sampling types and vehicles you can use to distribute your product to a target audience.  Additionally, there are many times within a product’s lifecycle that you may want to sample, including a new product launch, […]

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The Lessons of the Aflac Duck Voice – Part 2

April 25, 2011

Making Lemonade Out of Lemons” Turning a Potential PR Disaster into a Great Consumer Promotion In my previous post (click here to read Part I) I talked about the perils of a celebrity endorsement, using Gilbert Gottfried as the voice of the Aflac duck as a jumping off point.  In this post I am going […]

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