Integrated Marketing

The Lessons of the Aflac Duck Voice – Part I

April 13, 2011

How to make the right choices and prepare for disaster with celebrity endorsements I have to admit that this article from the NY Times gave me so much to talk about that at first I didn’t really know where to start.  So, I am going to write two posts that cover two distinct topics.  This […]

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Building a Strong Agency/Client Relationship (from the Agency Perspective)

March 31, 2011

This is a follow-up to my recent post on the same topic, but I am tackling it from the agency perspective this time.   If you’ve read my post on the client perspective some of the same themes are valid here as well. (see below)  Open and honest communication is the backbone of the relationship, but there […]

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Building a Strong Client-Agency Relationship (from the Client’s perspective)

March 15, 2011

Recently, I have been listening to a lot of my corporate colleagues lament about the frustrations they are having with their various agencies.  These brand managers and directors as well as the marketing services teams complain how an agency didn’t deliver on the creative or the execution was poor.  They express the need for their […]

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Social Media is More Than Facebook and Twitter

March 8, 2011

Like almost everyone else I am a member of Facebook and recently I started posting on Twitter as a way to drive interest and views to this blog.  I post on LinkedIn.  Yes, I am engaging in social media and I am using it to promote myself and my business.  As an entrepreneur with a […]

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A New Definition for Mobile Marketing

March 2, 2011

Years ago when I first started working in marketing and promotions mobile marketing meant literally a mobile event, often a truck or promotional vehicle.  I worked on many of these traveling exhibits that delivered an interactive experience for the consumer.  We handed out samples, supported PR events and delivered unique and interesting experiences for the […]

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