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“Would You Like to Try One?”

May 12, 2011

Keys to Developing a Successful Sampling Campaign Sampling is an important tactic within marketing and there are a variety of sampling types and vehicles you can use to distribute your product to a target audience.  Additionally, there are many times within a product’s lifecycle that you may want to sample, including a new product launch, […]

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Inside scoop – What Agencies Really Need to Know About Their Clients

May 6, 2011

Recently I was catching up with a former agency partner and we got into a conversation revolving around two specific points:  1) The ability of midsize agencies to survive in these tough times; and 2) How to grow the business at a particular client who has never retained an agency or spent consistently.  In my […]

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The Lessons of the Aflac Duck Voice – Part 2

April 25, 2011

Making Lemonade Out of Lemons” Turning a Potential PR Disaster into a Great Consumer Promotion In my previous post (click here to read Part I) I talked about the perils of a celebrity endorsement, using Gilbert Gottfried as the voice of the Aflac duck as a jumping off point.  In this post I am going […]

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The Lessons of the Aflac Duck Voice – Part I

April 13, 2011

How to make the right choices and prepare for disaster with celebrity endorsements I have to admit that this article from the NY Times gave me so much to talk about that at first I didn’t really know where to start.  So, I am going to write two posts that cover two distinct topics.  This […]

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Building a Strong Agency/Client Relationship (from the Agency Perspective)

March 31, 2011

This is a follow-up to my recent post on the same topic, but I am tackling it from the agency perspective this time.   If you’ve read my post on the client perspective some of the same themes are valid here as well. (see below)  Open and honest communication is the backbone of the relationship, but there […]

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