Services

We provide consulting as well as workshops to help maximize your marketing spend and ensure your client/vendor relationships are productive, efficient and positive.  With in-depth knowledge and attention to detail, MarketingSmith will craft for you:

  • Integrated marketing/promotional strategy and execution
    • Promotional plan development
    • Agency management
    • Evaluation of your current promotional strategy
    • Experiential and event marketing
    • Customer marketing
  • Project and event management
  • Online and social media program development and execution
  • Sponsorship management and program analysis
    • Sponsorship and endorsement strategy/deal assessment
    • Property opportunity and presentation assessment
    • Sponsorship package development
    • ROI assessment
    • Sponsorship management
    • Sponsorship negotiation
  • Promotion and Integrated Marketing Workshops
    • Promotions 101
    • How to Effectively Manage an Agency
    • How to Develop a Strong Creative Brief
    • Building and Managing an Effective Interagency Team
    • Evaluating and Reviewing Agencies for Continued Improvement
  • RFP Management
    • Agency research and RFP development
    • Agency selection process management
  • Integrated Marketing Agency Support
    • Development of Interagency Team
    • Development of Corporate Agency Guidelines and Principles
    • Evaluation and Review of Current Agency Partners
    • ROI evaluation of agency and marketing spend