Years ago when I first started working in marketing and promotions mobile marketing meant literally a mobile event, often a truck or promotional vehicle. I worked on many of these traveling exhibits that delivered an interactive experience for the consumer. We handed out samples, supported PR events and delivered unique and interesting experiences for the consumer to engage in the brand. Those in experiential marketing may still consider this mobile marketing. To the new generation of marketers it means something else entirely. To them, mobile marketing means the use of mobile devices such as IPhones, Smart Phones and tablet PC’s in marketing efforts.