Recently, I have been listening to a lot of my corporate colleagues lament about the frustrations they are having with their various agencies.  These brand managers and directors as well as the marketing services teams complain how an agency didn’t deliver on the creative or the execution was poor.  They express the need for their agencies to listen better and have a better ongoing dialogue with them as the client.   It leads me to think about all the different agencies I have managed over time and the strategies I engaged to avoid these frustrations.

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