Daily Archives: May 6, 2011

Recently I was catching up with a former agency partner and we got into a conversation revolving around two specific points:  1) The ability of midsize agencies to survive in these tough times; and 2) How to grow the business at a particular client who has never retained an agency or spent consistently.  In my friend’s case, it was the area of PR.  This conversation made me realize that often agencies do not understand how their clients think.  The answers to both of his concerns lay in better understanding client motivations and spending.

Read More