Blog Posts

Boy, did Susan G. Komen blow it last week.  When news spread of its decision to pull funding from Planned Parenthood, support for this decision and positive feelings about Komen dropped like a stone.  Every female friend of mine and many male friends lambasted them on Facebook and Twitter.  ABC’s The View had a raucous debate with only Elizabeth Hasselbeck showing any support for Komen.  Donations for Planned Parenthood went way up and Komen board members threatened to quit if they don’t reverse the decision.  Apparently, they did reverse the decision, or so it seems.  They are letting Planned Parenthood apply to funding, but that doesn’t mean they are going to give it to them.  Even more telling was that the person behind the decision and the new policy that resulted in the decision resigned due to considerable pressure from inside and outside of Komen.

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What happens to all those professionals who lose their jobs as marketing services teams disappear?

It’s something I thought about as I reread a post of mine from last year. I wrote then about how companies, particularly CPG companies, are getting rid of their in-house marketing services teams, and I recommended ways for companies to better manage without those teams.  This time I want to focus on all of those marketing services professionals who find themselves looking in the mirror and wondering where their careers went.

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This post is a slight departure from my norm.  Instead of being written by me, this post is written by a guest contributor who I have worked very closely with in the past and is an incredible salesman.  Our goal is to look at marketing from a salesman’s perspective and how these two different corporate groups can best support each other.  I hope that Scott will continue contributing and that it will provide interesting insights for my readers.  Please note that the opinions written by Scott are purely his and I reserve the right to counter in future posts.

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 This is Part Two of a two-part post.

Last week I issued the first half of this post where I spoke to how best to position your property with a potential sponsor and how to identify your prospective sponsor targets.  This second part addresses the actual sponsorship presentation and ways to make your presentation and initial introduction to the potential sponsor more productive.   If you haven’t read Part 1 or would like a refresher click here.Read More