Bio

Susan Zweibaum has more than two decades of expertise across nearly every aspect of the marketing mix.  Her expertise is diverse and includes consumer promotion, PR, sponsorship marketing, relationship marketing, online marketing, event and trade marketing and promotional media. She believes in the integrated approach to marketing that brings all of the disciplines together to create strong strategic plans that reach and motivate the target audience to action. 

Susan has worked with many #1 and #2 brands in their categories driving successful programs that drove positive ROI and bottom line sales.  Prior to developing MarketingSmith she managed all consumer promotions and PR for over 12 brands as the head of the integrated marketing department of Playtex.  Her extensive resume highlights include the development of a 12-million-unit sampling program driving positive ROI, multiple sports and entertainment sponsorships, endorsement deal program management with Olympic gold medalists, PR crisis management surrounding BPA-free infant products and sun-care ingredients and the development of an interactive mobile marketing campaign for the History Channel that won a Promo Magazine ProAward for best Multidiscipline campaign. Additionally, she has managed online and offline marketing for an online retailer and initiated many online campaigns for the brands she has supported.

 With experience from both the client and agency perspectives, Susan has developed promotional strategies and initiatives for a wide range of Fortune 500 companies working effectively with both internal personnel and external resources.  She is sought out not only for her knowledge but for her ability to identify and build strategic relationships with outside resources that drive brand success.

Susan is also an Adjunct Professor at Albertus Magnus College in New Haven, CT where she teaches undergraduate courses in marketing and business management.

Susan holds a Bachelor of Science degree in Industrial Management from Carnegie Mellon University and an MBA in Marketing from the University of Connecticut.