What happens to all those professionals who lose their jobs as marketing services teams disappear?
It’s something I thought about as I reread a post of mine from last year. I wrote then about how companies, particularly CPG companies, are getting rid of their in-house marketing services teams, and I recommended ways for companies to better manage without those teams. This time I want to focus on all of those marketing services professionals who find themselves looking in the mirror and wondering where their careers went.