Monthly Archives: April 2011

Making Lemonade Out of Lemons” Turning a Potential PR Disaster into a Great Consumer Promotion

In my previous post (click here to read Part I) I talked about the perils of a celebrity endorsement, using Gilbert Gottfried as the voice of the Aflac duck as a jumping off point.  In this post I am going to look at how Aflac found a way to create a terrific consumer promotion in the aftermath of the PR problems Mr. Gottfried created by his horrendous comments following the Japan earthquake and tsunami.

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How to make the right choices and prepare for disaster with celebrity endorsements

I have to admit that this article from the NY Times gave me so much to talk about that at first I didn’t really know where to start.  So, I am going to write two posts that cover two distinct topics.  This first post will cover the often-talked-about pros and cons of a celebrity endorsement and doing your best to protect your brand.

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