Daily Archives: April 13, 2011

How to make the right choices and prepare for disaster with celebrity endorsements

I have to admit that this article from the NY Times gave me so much to talk about that at first I didn’t really know where to start.  So, I am going to write two posts that cover two distinct topics.  This first post will cover the often-talked-about pros and cons of a celebrity endorsement and doing your best to protect your brand.

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