This post is a slight departure from my norm. Instead of being written by me, this post is written by a guest contributor who I have worked very closely with in the past and is an incredible salesman. Our goal is to look at marketing from a salesman’s perspective and how these two different corporate groups can best support each other. I hope that Scott will continue contributing and that it will provide interesting insights for my readers. Please note that the opinions written by Scott are purely his and I reserve the right to counter in future posts.